NOXEL Research Lab

Original data on SEO, AEO, GEO, and AI search visibility — drawn from real website audits, not recycled advice.

NOXEL Research Lab is a new editorial initiative. Our first studies will draw on aggregated, anonymized data from NOXEL SEO audits once we have a sample size large enough to publish responsibly. In the meantime, our methodology — how NOXEL actually calculates its scores — is public today.

What this is

Most SEO content restates the same advice found everywhere else. NOXEL Research Lab is built to do the opposite: publish findings that come directly from real audits run through NOXEL SEO, with a transparent methodology behind every number.

Every statistic we publish here will include a precise figure, a sample size, a methodology, a date, and a source — no invented numbers, no vague claims.

Explore

Available now

Methodology

How NOXEL calculates SEO, AEO, GEO, and Core Web Vitals scores — the real weights and criteria.

In progress

Statistics Library

Citable, sourced statistics from aggregated NOXEL SEO audit data.

Building sample size

In progress

Benchmarks

Industry and category benchmarks for technical SEO, performance, and AI search readiness.

Building sample size

Why we're waiting on statistics

Publishing a statistic like "X% of pages we analyzed..." only means something if X is drawn from a real, meaningful sample. We'd rather tell you honestly that we're still accumulating audit data than publish a number based on a handful of test scans. When we do publish, every figure will state its sample size plainly.