Feature Guide
What Is GEO Score? How It Works
GEO Score: A score measuring how likely your page's content is to be retrieved, understood, and cited by generative AI systems like ChatGPT, Perplexity, Gemini, and Claude.
Traditional SEO scores predict how well you'll rank in a list of blue links. GEO Score predicts something different: whether an AI assistant, synthesizing an answer from multiple sources, would actually pull from and cite your page. Read the full GEO guide →
What GEO Score Measures
- Whether key concepts have clear, standalone definitions AI systems can extract
- How directly the content answers the implied question, without excessive preamble
- Use of structured lists and tables versus dense paragraph text
- Factual accuracy and specificity of claims
- Whether your robots.txt allows AI crawlers (GPTBot, ClaudeBot, PerplexityBot) to access the page
- Overall topical depth — whether the page (and site) covers the subject completely
Why It's a Separate Score From SEO
A page can rank #1 on Google and still score poorly on GEO if its actual explanations are vague, buried in marketing language, or missing clear definitions. The two scores measure genuinely different things, even though improving one often helps the other.
How to Improve It
- Add a clear 40-80 word definition for your page's core concept
- Lead with direct answers before elaboration
- Replace vague claims with specific, verifiable facts
- Check your robots.txt for accidental AI crawler blocks
Frequently Asked Questions
How is GEO Score different from a regular SEO score?
SEO score predicts ranking position in traditional search. GEO Score predicts likelihood of AI citation, which depends more on clarity, structure, and factual accuracy than keyword usage.
Can I improve my GEO Score without hurting my SEO?
Yes. Most GEO improvements also help traditional SEO. The two rarely conflict.