NOXEL SEO vs Semrush
Last checked: . Prices and features change; the sources are listed at the bottom.
The short answer. Pick Semrush if you need keyword research, backlink data and rank tracking at scale, and the budget for it. Pick NOXEL SEO if you want one scan that tells you whether Google and AI engines can reach, read and cite your site, with each fix explained in plain language, starting free.
Side by side
| NOXEL SEO | Semrush | |
|---|---|---|
| Entry price (monthly billing) | Free (Bronze). Paid from $19 CAD a month | Pro at $139.95 USD a month |
| Free option | Bronze plan: 3 full scans a day, no card | Free account limited to 10 analytics requests a day |
| AI search features | AEO and GEO readiness scores, live checks of about 20 AI crawlers, schema and content checks for AI answers | AI Visibility Toolkit (sold separately, from $99 USD a month per domain) and AI Search tracking in Position Tracking on Guru and Business |
| What the AI side measures | Whether your own pages are ready to be found and cited | Whether and how your brand is mentioned in AI answers for the prompts you track |
| Site audit | Yes: technical SEO, Core Web Vitals, schema, accessibility | Yes: Site Audit |
| Keyword and backlink databases | No | Yes, one of the largest |
| Fix explanations | NOXEL Copilot explains each issue in plain language with copy-paste fixes | Issue descriptions and how-to-fix notes in each tool |
Semrush details come from its own pricing and help pages, checked on the date above. NOXEL SEO prices are in Canadian dollars; Semrush prices are in US dollars.
How is NOXEL SEO different from Semrush?
Semrush is a full SEO suite. Its AI search tools tell you whether your brand shows up in AI answers for the prompts you choose to track. That is useful once you know your site can be read by those engines.
NOXEL SEO looks at the step before that: your site itself. One scan checks the technical SEO basics, Core Web Vitals and schema, then checks whether AI crawlers such as GPTBot, ClaudeBot and PerplexityBot can actually reach your pages and whether the content is structured so an answer engine can quote it. You get six scores (SEO, AEO, GEO, SXO, E-E-A-T and Trust) and a list of fixes in priority order, each explained in plain language by the NOXEL Copilot.
Many site owners use both: a suite for keywords, backlinks and tracking, and NOXEL SEO to find what to fix on the site.
Where NOXEL SEO falls short
- No backlink index and no keyword database: for link building or keyword research you still need a suite.
- It does not track brand mentions in AI answers over time; it checks whether your pages are ready to be cited.
- It is a young product built and supported by one person. You get direct answers from the founder, and a smaller team than Semrush's.
Who each one is for
- Semrush: SEO professionals and agencies who need keyword research, competitor data and tracking across many sites.
- NOXEL SEO: small business owners, founders and freelancers who want to know what to fix on their own site for Google and AI search, without learning a full SEO suite.
How NOXEL calculates its scores
Every check and its weight is published on the scoring methodology page.