NOXEL SEO vs Moz
Last checked: . Prices and features change; the sources are listed at the bottom.
The short answer. Pick Moz Pro if you work with Domain Authority, link research and rank tracking. Pick NOXEL SEO if you want one scan that tells you whether Google and AI engines can reach, read and cite your site, with each fix explained in plain language, starting free.
Side by side
| NOXEL SEO | Moz | |
|---|---|---|
| Entry price (monthly billing) | Free (Bronze). Paid from $19 CAD a month | Starter at $49 USD a month ($39 billed annually) |
| Free option | Bronze plan: 3 full scans a day, no card | Free Moz account with limited Keyword Explorer and Link Explorer, MozBar; free trial of paid plans |
| AI search features | AEO and GEO readiness scores, live checks of about 20 AI crawlers, schema and content checks for AI answers | AI Overviews by keyword on all plans; AI Visibility dashboards and tracked prompts on Medium and Large |
| What the AI side measures | Whether your own pages are ready to be found and cited | Whether your brand appears in AI Overviews and AI answers for the prompts you track |
| Site audit | Yes: technical SEO, Core Web Vitals, schema, accessibility | Yes: Site Crawl, from the Standard plan |
| Authority and link metrics | Trust score for your domain (age, HTTPS, security headers, malware lists) | Domain Authority, Page Authority, Brand Authority |
| Fix explanations | NOXEL Copilot explains each issue in plain language with copy-paste fixes | Issue descriptions in Site Crawl and On-Page Grader |
Moz details come from its own pricing and help pages, checked on the date above. NOXEL SEO prices are in Canadian dollars; Moz prices are in US dollars.
How is NOXEL SEO different from Moz?
Moz is a full SEO suite. Its AI search tools tell you whether your brand shows up in AI answers for the prompts you choose to track. That is useful once you know your site can be read by those engines.
NOXEL SEO looks at the step before that: your site itself. One scan checks the technical SEO basics, Core Web Vitals and schema, then checks whether AI crawlers such as GPTBot, ClaudeBot and PerplexityBot can actually reach your pages and whether the content is structured so an answer engine can quote it. You get six scores (SEO, AEO, GEO, SXO, E-E-A-T and Trust) and a list of fixes in priority order, each explained in plain language by the NOXEL Copilot.
Many site owners use both: a suite for keywords, backlinks and tracking, and NOXEL SEO to find what to fix on the site.
Where NOXEL SEO falls short
- No backlink index and no keyword database: for link building or keyword research you still need a suite.
- It does not track brand mentions in AI answers over time; it checks whether your pages are ready to be cited.
- It is a young product built and supported by one person. You get direct answers from the founder, and a smaller team than Moz's.
Who each one is for
- Moz: SEO professionals and agencies who need keyword research, competitor data and tracking across many sites.
- NOXEL SEO: small business owners, founders and freelancers who want to know what to fix on their own site for Google and AI search, without learning a full SEO suite.
How NOXEL calculates its scores
Every check and its weight is published on the scoring methodology page.