Ina pātai tētahi ki a ChatGPT, Perplexity, rānei Gemini, ka kōrerohia rānei tō paetukutuku? Mō te nuinga o ngā pakihi, ko te whakautu ko kāo — kāore i te tika ngā ihirangi, engari nā te mea kāore e hangaia ana i roto i te āhua ka taea e ngā pūnaha AI te tango me te tāpiri māmā.
Ko tērā te kaupeka o te Generative Engine Optimization (GEO): kia mārama tō ihirangi, kia kitea kore noa e Google, engari kia māramatia, kia tāpirihia hoki e ngā pūnaha AI e whakamahia ana e ngā miriona tāngata ki te rapu.
Kei te wehewehe ngā tikanga rapu ki ara e rua. Ka tāuru tonu ngā tāngata i ō rātou uiui ki Google — engari ko te nuinga ka kaha ake te pātai tōtika ki ngā āwhina AI, ka hanga he whakautu i ngā puna maha hei wāhi ki te rārangi hononga.
Mehemea kāore tō paetukutuku i whakaritea mō te āhua e tangohia ai, e tāpirihia ai hoki ngā mōhiohio e ēnei pūnaha, ka ngaro koe i roto i tētahi āpure rapunga e tipu tere ana — ahakoa tō tūnga i ngā hua Google tuku iho.
| SEO Tuku Iho | GEO |
|---|---|
| Ka whakarite mō te tūnga | Ka whakarite mō te tangohia me te tāpirihia |
| Ka pāwhiri ngā kaiwhakamahi ki tō paetukutuku | Ka whakarāpopoto tōtika e te AI ō ihirangi |
| Ko te hāngai kupu te mea nui rawa | Ko te māramatanga, hanganga, me te tika o ngā meka te mea nui rawa |
| Ko te angitu = tūnga kei runga ake | Ko te angitu = ko koe te puna tāpiritia |
Kāore rāua e whakataetae ana — ko te nuinga o ngā mea ka pai mō te ihirangi mō GEO (whakautu mārama, meka tika, hanganga arotahi) he āwhina anō ki te SEO tuku iho. Whakaarohia te GEO hei papa anō, kaua hei whakaanoti.
Hē atu i ngā pūkaha rapu tuku iho e tūnga ana i ngā whārangi katoa, ka wahia tonutia e ngā pūnaha AI ngā ihirangi ki ngā māhoe iti ake, ka aromātaihia ngā māhoe e pai ana ki te whakautu i te uiui, ka hanga ai i tētahi whakautu — ā, ko ētahi ka tāpiri i ngā puna, ko ētahi kāo.
Ko te tikanga, me mahi tō ihirangi i te taumata māhoe, kaua noa i te taumata whārangi. Ka taea e tētahi whārangi te tū #1 i runga i Google, ā, kāore anō ia e tāpirihia e tētahi pūnaha AI mehemea kei roto i ngā kōrero hōhonu, kōrero pōhēhē ōna whakautu, kaua ko ngā tauākī mārama, ka tangohia māmā.
Ko ia kaupeka nui i tō whārangi me whai whakamāramatanga mārama, motuhake — 40 ki te 80 kupu — e mārama ana ahakoa ko ia anake te rerenga ka tangohia e tētahi pūnaha AI. Ka hipa ngā tuhinga hōhonu, ngā tuhinga mōhio ki ngā tuhinga mārama.
Timata ki te whakautu tōtika ki te pātai e whakaarahia ana, ka whakamāramatia ai. Ka tino pai ki ngā pūnaha AI ngā ihirangi ina kore e hiahiatia te pānui i ngā rerenga toru o te kuputaka hou i mua i te whakautu.
He māmā ake mō ngā pūnaha AI te tango me te tango tika i ngā hīkoitanga tau, ngā rārangi poka, me ngā tūtohi whakatairite ake i ngā rerenga kōrero mōmona e kāpuia ana i ngā mōhiohio ōrite.
Ka homai e te schema FAQPage ki ngā pūnaha AI (me Google) tētahi ahua pātai-me-te-whakautu hangaia, tōtika hei tango — engari tohua anake ngā pātai e kitea ana i runga i te whārangi.
Ka tino pai ake ki ngā pūnaha AI ngā puna e māramatia ana, ngā meka tūturu ake i ngā kerēme hōhonu, kāore e taea ana te whakamātau. Tāpirihia ngā nama, rā, me ngā puna tūturu i ngā wāhi tika.
Tirohia tō kōnae robots.txt. Mehemea kei te ārai koe i ngā pūkaha pērā i a GPTBot, ClaudeBot, rānei PerplexityBot, kāore rawa ō ihirangi e whakaarohia mō te tāpirihia, ahakoa te pai o ngā whakarite.
Ka tino pai ki ngā pūnaha AI ngā puna e mārama ana he āta hipanga o tētahi kaupeka, kaua he whārangi āhuru kotahi. Ko tēnei te arorau ōrite ki ngā karaehe kaupeka i roto i te SEO tuku iho — ka kaha ake mō te GEO.
Kāo, engari he nui ngā wāhanga e tūhono ana. Ka whakaritea e te SEO te tūnga i ngā hua rapunga tuku iho; ka whakaritea e te GEO te tangohia me te tāpirihia e ngā pūnaha AI. Ko te nuinga o ngā tikanga pai o GEO he āwhina anō ki te SEO tuku iho.
He ōrite ngā mātāpono o raro (hanganga, māramatanga, tika o ngā meka), engari he ōkawa tōna ake tikanga tango me te tāpiritanga mō ia pūnaha AI. Ko te whakarite mō te māramatanga me te hanganga he painga ki te kitea i ngā katoa.
Āe. Tirohia tō kōnae robots.txt mō ngā tohutohu e pā ana ki ngā kaikirikiri AI pērā i a GPTBot, ClaudeBot, me PerplexityBot, ā, whakaurua kia kore rātou e ārai.
Ka huri ngā pūnaha AI i ō rātou puna tango i runga i ngā wā rerekē e ai ki te tauira. Ka āhua kitea ētahi hua i roto i ngā wiki; ko te mana kaupeka kaupeka whānui ka tōmuri ake ki te hanga, ōrite ki te SEO tuku iho.
Ka ine a NOXEL SEO i tō Kaute GEO me te SEO, AEO, me te SXO — katoa i roto i tētahi tirotiro kotahi.
Tirohia tō Kaute GEO kore utu →