Ke nīnau aku kekahi iā ChatGPT, Perplexity, a i ʻole Gemini i kahi nīnau, e kuhikuhi ʻia anei kou pūnaewele? No ka hapa nui o nā ʻoihana, ʻaʻole — ʻaʻole no ka mea ʻaʻole maikaʻi ko lākou ʻike, akā no ka mea ʻaʻole i hoʻonohonoho ʻia i ke ʻano e hiki ai i nā ʻōnaehana AI ke loaʻa a me ke kuhikuhi ʻia me ka maʻalahi.
ʻO ia ka mea e pili ana ka Generative Engine Optimization (GEO): e hōʻoia ana ʻaʻole wale i loaʻa kou ʻike iā Google, akā i maopopo ʻia a i kuhikuhi ʻia e nā ʻōnaehana AI a nā miliona o nā kānaka e hoʻohana nei no ka huli ʻana.
Ke māhele ʻia nei ka ʻano huli i ʻelua ala. E hoʻokomo mau ana nā kānaka i nā nīnau iā Google — akā ʻoi aku ka nui o ka māhele e nīnau ana pololei i nā kōkua AI, e hōʻuluʻulu ana i ka pane mai nā kumu he nui ma mua o ka hōʻike ʻana i ka papa loulou.
Inā ʻaʻole i hoʻomākaukau ʻia kou pūnaewele no ke ʻano o ka loaʻa ʻana a me ka kuhikuhi ʻana o kēia mau ʻōnaehana i ka ʻike, e lilo ana ʻoe i mea ʻike ʻole i loko o kahi ʻāpana huli piha a me ka ulu wikiwiki — me he mea lā maikaʻi kou papa kūʻai i nā hopena Google kuʻuna.
| SEO Kuʻuna | GEO |
|---|---|
| Hoʻomākaukau no ka wahi papa kūʻai | Hoʻomākaukau no ka loaʻa ʻia a me ka kuhikuhi ʻia |
| E kaomi ana nā mea hoʻohana i kou pūnaewele | E hōʻuluʻulu pinepine ana ka AI i kou ʻike pololei |
| Ko ka hua ʻōlelo pili ka mea nui | Ko ka maopopo, hale, a me ka pono o nā ʻike ka mea nui |
| Ka holo kūleʻa = ka wahi kiʻekiʻe ʻoi | Ka holo kūleʻa = ka lilo i kumu kuhikuhi |
ʻAʻole lāua i ka hoʻokūkū — ʻo ka hapa nui o ka mea e maikaʻi ai ka ʻike no ka GEO (nā pane maopopo, nā ʻike kūpono, ka hale loika) e kōkua ana i ka SEO kuʻuna. E noʻonoʻo i ka GEO he papa hou, ʻaʻole he mea hoʻololi.
Ma kahi ʻokoʻa o nā mea huli kuʻuna e papa kūʻai ana i nā ʻaoʻao piha, e māhele pinepine ana nā ʻōnaehana AI i ka ʻike i nā ʻāpana liʻiliʻi, e loiloi ana i nā ʻāpana e pane maikaʻi ana i ka nīnau, a e hōʻuluʻulu ana i kahi pane — i kekahi manawa e kuhikuhi ana i nā kumu, i kekahi manawa ʻaʻole.
ʻO ia ka mea e pono ai kou ʻike e hana ma ka pae ʻāpana, ʻaʻole wale ma ka pae ʻaoʻao. Hiki i kahi ʻaoʻao ke noho ma ka helu 1 o Google a ʻaʻole e kuhikuhi ʻia e kahi ʻōnaehana AI inā ua hūnā ʻia kona mau pane i nā palapala ʻōpala hūpō ma mua o nā ʻōlelo maopopo a hiki ke lawe ʻia.
Pono kēlā me kēia manaʻo koʻikoʻi ma kou ʻaoʻao i kona wehewehe maopopo, kū hoʻokahi — he 40 a 80 huaʻōlelo — e maopopo ana inā ʻo ia wale nō ka ʻōlelo a kahi ʻōnaehana AI i lawe ai. E palele ʻia ka kākau ʻōpaka a akamai ma mua o ka maopopo.
E alakaʻi me ka pane pololei i ka nīnau i manaʻo ʻia, a laila e hōʻuluʻulu. E makemake ana nā ʻōnaehana AI i ka ʻike kahi ʻaʻole e pono ai ka heluhelu ʻana i ʻekolu palapala o ka ʻōlelo hoʻomaka ma mua o ka loaʻa o ka pane.
He maʻalahi loa ka helu hana, nā papa helu hōkū, a me nā pākaukau hoʻohālikelike no nā ʻōnaehana AI e wehewehe a me ka lawe ʻike pono ʻia ma mua o nā palapala paʻipaʻi hūpō e uhi ana i ka ʻike like.
Hāʻawi ka FAQPage schema i nā ʻōnaehana AI (a me Google) i ke ʻano nīnau a me pane hoʻonohonoho pololei e lawe ai — akā e hōʻailona wale i nā nīnau i ʻike maka ʻia ma ka ʻaoʻao.
E makemake ana nā ʻōnaehana AI i nā kumu i hōʻike maka ʻia he kūpono a he koʻikoʻi ma mua o nā ʻōlelo ʻōpaka a ʻaʻole hiki ke hōʻoia. E kuhikuhi i nā helu kūpono, nā lā, a me nā kumu i hiki ai.
E nānā i kou faila robots.txt. Inā e poloka ana ʻoe i nā bot e like me GPTBot, ClaudeBot, a i ʻole PerplexityBot, ʻaʻole hiki ke noʻonoʻo ʻia kou ʻike no ka kuhikuhi ʻia, me he mea lā maikaʻi ke ʻano o ka hoʻomākaukau.
E makemake ana nā ʻōnaehana AI i nā kumu e hōʻike ana i ka uhi piha o kahi kumuhana, ʻaʻole wale he ʻaoʻao aniani hoʻokahi. ʻO ka loika like me ka loika o nā pūʻulu kumuhana i ka SEO kuʻuna — e hana ʻoi aku no ka GEO.
ʻAʻole, akā he nui ko lāua pili. Hoʻomākaukau ka SEO no ka noho kiʻekiʻe i nā hopena huli maʻamau; hoʻomākaukau ka GEO no ka loaʻa ʻia a me ka kuhikuhi ʻia e nā ʻōnaehana AI. Kōkua ka hapa nui o nā hana maikaʻi o ka GEO i ka SEO maʻamau.
He like nā kumu papa (hale, maopopo, pono o nā ʻike), akā he ʻokoʻa ko kēlā me kēia ʻōnaehana AI kāna ʻano loaʻa a me kuhikuhi. Kōkua ka hoʻomākaukau ʻana no ka maopopo a me ka hale i ka ʻike ʻia ma nā ʻōnaehana āpau.
ʻAe. E nānā i kou faila robots.txt no nā ʻōlelo aʻo e pili ana i nā mea huli AI e like me GPTBot, ClaudeBot, a me PerplexityBot, a e hōʻoia ʻaʻole lākou i poloka ʻia.
Hoʻohou nā ʻōnaehana AI i ko lākou mau kumu loaʻa ma nā manawa ʻokoʻa e pili ana i ke kumu. Hiki i kekahi mau hopena ke ʻike ʻia i loko o nā pule; ʻo ka mana kumuhana piha e lawe ana i nā mahina e kūkulu ai, e like me ka SEO maʻamau.
E ana ana ʻo NOXEL SEO i kou GEO Score me ka SEO, AEO, a me ka SXO — a pau i loko o hoʻokahi nānā.
E nānā i kou GEO Score manuahi →