GEO is the practice of optimizing your content so generative AI models can understand, contextualize, and reformulate it accurately. While AEO focuses on being cited, GEO focuses on being understood.
Check Your GEO Score FreeGEO stands for Generative Engine Optimization. It focuses on how AI models like ChatGPT, Gemini, and Perplexity understand and use your content when generating responses.
AI models understand content through entities — people, organizations, places, products. Add Organization and Person schema with sameAs links to Wikipedia, LinkedIn, and Wikidata.
Use vocabulary-rich content with semantic connectors. Define key terms. Build topical depth with related subtopics that establish your authority on a subject.
Link your entity to external authority sources. Build consistent NAP signals across the web. Create sameAs connections to trusted directories.
AI models prefer sources that comprehensively cover a topic. Build content clusters around your core subjects. Add author bios with credentials.